Five rules to get recommended by AI
The five rules in Recommended by AI are Be a Clear Entity, Answer the Questions, Get Third Parties Talking, Show Your Working and Be Everywhere the Machine Reads.
What are the five rules?
Each rule is one chapter of the book, summed up below in a sentence of its own.
The machine must be able to state exactly who you are.
Chapter 5
Rule Two: Answer the Questions
Publish the answers in public, in the shape of the questions.
Chapter 6
Rule Three: Get Third Parties Talking
The independent record decides, so build it deliberately.
Chapter 7
Show your working, so credibility is demonstrated.
Chapter 8
Rule Five: Be Everywhere the Machine Reads
Keep leaving fresh, consistent evidence everywhere the machines read.
Chapter 9
What test do the five rules answer?
The book sums the five rules up in one machine-side test: understood, credible, current, corroborated, safe to name.
Five rules, one machine-side test: understood, credible, current, corroborated, safe to name.
Earlier, in Chapter 3, the book asks the one question the rules answer:
can this system understand who you are, verify you are credible, and safely recommend you?
Which foundations do the rules build?
The rules build the four foundations the book says AI systems weigh: digital signals, entity authority, topical relevance and online reputation.
Where do the rules sit in the book?
The rules are Chapters 5 to 9, after the book explains how AI decides and before the local market, measurement, timing and the twelve-month plan.
