Chapter 7: Rule Three: Get Third Parties Talking
Rule Three holds that the machine files what a business says about itself as claims and what others say as evidence, so the independent record decides.
Contents entry 10 of 17 in Recommended by AI. Rule Three of the five rules.
What does this chapter argue?
Build the review record by asking after every successful job and replying to every review, including the bad ones. Add independent coverage on domains you do not control, as one deliberate placement a month. Genuine awards and accreditations complete the record. Fabricated reviews, invented awards and bought coverage are ruled out, because a claim that fails verification teaches the machine to doubt everything else.
How does the chapter open and close?
Chapter 7 opens and closes with these lines, as the book prints them.
Everything you say about yourself, the machine files under claims.
The independent record only works because it is independent. Protect that, and it becomes the moat competitors cannot copy overnight at any price.
Where does it sit in the book?
It follows Chapter 6: Rule Two: Answer the Questions and leads into Chapter 8: Rule Four: Show Your Working.
Every chapter, summarised The contents, as printed Every term the book defines
