Chapter 5: Rule One: Be a Clear Entity
Rule One says the machine must be able to state exactly who a business is, because a system cannot recommend what it cannot resolve.
Contents entry 8 of 17 in Recommended by AI. Rule One of the five rules.
What does this chapter argue?
Settle the canonical facts once, in writing, then repeat them identically everywhere, character for character. Give the entity a home: one page that states the complete picture, marked up with structured data, which everything else points to. Then audit like a machine and fix every inconsistency. The chapter starts with the oldest errors, because contradictions do not expire on their own.
How does the chapter open and close?
Chapter 5 opens and closes with these lines, as the book prints them.
The first rule is the least glamorous and the most decisive: the machine must be able to say, with confidence, exactly who you are.
Unglamorous, decisive, and entirely under your control. That is rule one.
Which terms does the chapter define?
This chapter defines Canonical facts and Entity home.
Kalicube credits the term Entity Home to Jason Barnard. The book itself does not say who coined the term.
Where does it sit in the book?
It follows Chapter 4: How AI Decides Who to Recommend and leads into Chapter 6: Rule Two: Answer the Questions.
